Budding entrepreneurs acquired some valuable insights into design rights this week when Carpmaels & Ransford LLP’s Paul Bettridge facilitated an interactive session for students at London Southbank University’s Institute for Entrepreneurship and Innovation.

Amid discussions around the subtle design differences between fizzy drink bottles,  Paul shared his knowledge and experience in design rights, helping students understand the sorts of designs companies routinely file for; aspects of a product that contribute to the design’s individual character; and how best to represent a design to maximise its scope of protection.

For further information on designs contact Paul Bettridge.