Lara Elder is a senior associate in the trade mark group and handles all aspects of brand protection, enforcement and management. Lara advises on contentious and non-contentious matters, including trade mark clearance, complex oppositions, anti-counterfeiting and enforcement strategies, domain name recovery and disputes. Lara is robust in negotiating commercial settlements and sensitive to the PR issues which can arise, in our age of digital and social media, when enforcing global brands. Lara is a member of the “Cyberspace” committee at MARQUES.
Lara enjoys working with diverse clients, from start-ups to established and multinational businesses, across a wide range of sectors. She looks after the UK interests of such household names as John Deere, Polaroid, Total and Tabasco. Lara is also a qualified Trade Mark Attorney Litigator and works with the Dispute Resolution group in contentious trade mark matters, most recently in a High Court case involving a licensing dispute.
Prior to joining Carpmaels & Ransford in 2011, Lara read modern languages at Oxford University and completed a doctorate on the subject of poetry, politics and identity in the colourful career of the German-Jewish poet Heinrich Heine, self-brander par excellence. After becoming a European and UK trade mark attorney, Lara qualified as a Trade Mark Attorney Litigator, receiving the Hogarth prize as the highest-ranked trade mark attorney in her year.
Lara speaks fluent German and French.
In her spare time, she enjoys playing the cello, running, cycling and attempting to write more creatively than the law permits.
- MA (Oxford)
- DPhil (Oxford)
- Chartered Trade Mark Attorney
- European Trade Mark Attorney