Lara Elder

Lara advises clients on the protection, enforcement and management of brands in the UK, Europe and internationally. She works with businesses ranging from innovative growth companies to established international brands, with particular experience in the healthcare, technology, media and entertainment, and luxury sectors. Her practice combines strategic brand counselling with expertise in trade mark disputes, complex oppositions, cross-border enforcement and online brand protection. Her clients include global healthcare and technology businesses and rights holders responsible for some of the world’s best-known entertainment brands and fictional characters.

Clients value Lara’s pragmatic and commercially focused approach. She works closely with clients on strategic decisions throughout the trade mark lifecycle, from selection, clearance and launch through to enforcement, dispute resolution and reputation management. Particular areas of expertise include advising healthcare clients on the brand protection aspects of parallel trade and helping creative businesses build and protect value across trade mark, copyright and related rights.

Lara is a member of the Cyberspace Team of MARQUES (an association representing European brand owners), with a particular interest in online brand protection and the evolving relationship between brands, technology and AI.