Counterfeiting is a growing problem for luxury businesses with complex global supply chains and multichannel sales strategies. In 2016 fake luxury goods accounted for 60-70% of counterfeits worldwide (market value $350 billion). Copycats, grey imports and online infringements cause further harm.
We work with luxury brands in the beauty, fashion and lifestyle industries to protect against these risks, deploying various strategies including customs watches, online takedowns and domain name recovery, as well as traditional litigation. As members of the Anti-Counterfeiting Group, we are at the forefront of the latest developments in this fast-moving area.
We recognise that our clients in the creative industries need IP advice that is based on a detailed and nuanced understanding of their brands and commercial drivers.
Our broad experience across the full spectrum of IP rights, including trade marks, copyright and designs, allows us to develop comprehensive protection and enforcement strategies.
Brands in the creative industries can benefit from non-traditional approaches to IP. Our thinking on protection and enforcement of IP goes beyond the merely routine. Instead, informed by our extensive experience of enforcement, we seek to identify and protect all viable forms of IP from the conventional to the non-traditional. If and when the need for enforcement arises we are skilled in deploying sophisticated arguments to maximise the effectiveness of that IP, whether in court or in settlement negotiations. When it comes to commercialising our clients’ IP, we work closely with our Transactions group on deals relating to development, manufacture, distribution and licensing.