We provide tailored and comprehensive protection and enforcement strategies for a wide range of consumer goods brands, from consumer electronics and data storage companies to fashion businesses. We work with our clients to identify and protect all viable forms of IP from the conventional (names, logos, slogans, designs) to the non-traditional including colour, sound and other features of a product’s look and feel. We are unafraid to enforce those rights whenever necessary, but are equally adept at judging when settlement is the best option.
We recognise that our clients in the creative industries need IP advice that is based on a detailed and nuanced understanding of their brands and commercial drivers.
Our broad experience across the full spectrum of IP rights, including trade marks, copyright and designs, allows us to develop comprehensive protection and enforcement strategies.
Our thinking on protection and enforcement of IP goes beyond the merely routine. Instead, informed by our extensive experience of enforcement, we seek to identify and protect all viable forms of IP.. If and when the need for enforcement arises we are skilled in deploying sophisticated arguments to maximise the effectiveness of that IP, whether in court or in settlement negotiations. When it comes to commercialising our clients’ IP, we work closely with our Transactions group on deals relating to development, manufacture, distribution and licensing.