The appearance of a product can be critical to its commercial success and our attorneys give this valuable asset the high level of attention it deserves


Tailored advice guided by your commercial objectives

The interpretation of a design is often rather subjective, and so the sector requires specialist skills and extensive experience, along with a deep understanding of the case law, in order to extract the most value from an application, or obtain the best outcome in opposition or litigation.

Our Designs team is well-versed in the available mechanisms for protecting your designs, including registered and unregistered design rights and copyright.  With many years of experience, our attorneys provide clients with valuable advice on the best strategies to protect new designs, as well as on competitors’ registrations.

We work with clients of all sizes, assisting innovators with their first design registrations, start-up companies looking to maximise the value of their intellectual property portfolios and larger corporates seeking to maintain their competitive edge by litigation. Our advice is always guided by your commercial objectives.

Over the years, the team has dealt with matters across the full breadth of the design field, ranging from graphical user interfaces to pet-care products, medical devices to quad bikes, and suitcases to window-stays.

For registered designs, the effectiveness of the registration is critically dependent on the design depictions in the application. Our Designs team includes an experienced draughtsman who works alongside our attorneys to maximise the effectiveness of the depictions prior to filing. This combination of legal expertise and practical drafting skills yields precisely tailored design registrations which take into account the latest case law developments in this evolving legal field.

Our dedicated and enthusiastic Designs team will help you find the optimal approach for maximising the commercial potential of your design assets round the world.

Senior Associates