We find the optimal approach for maximising the commercial potential of your design assets around the world


Tailored advice guided by your commercial objectives

The interpretation of a design is often rather subjective, and so the sector requires specialist skills and extensive experience, along with a deep understanding of the case law, in order to extract the most value from an application, or obtain the best outcome in opposition or litigation.

Our Designs team is well-versed in the available mechanisms for protecting your designs, including registered designs, international design applications filed under the Hague system, unregistered design rights and copyright. With many years of experience, our attorneys provide clients with valuable advice on the best strategies to protect new designs, as well as on competitors’ registrations.

We work with clients of all sizes, assisting innovators with their first design registrations, start-up companies looking to maximise the value of their intellectual property portfolios and larger corporates seeking to maintain their competitive edge by litigation. Our Designs team is well versed in contentious proceedings, from invalidity actions at IP offices, to litigation in front of the EU Courts in Luxembourg and the UK High Court. We also file and coordinate global portfolios of design applications in countries around the world, including filings made under the Hague system that can provide design protection in nearly 100 countries. Our advice is always guided by your commercial objectives.

Over the years, the team has dealt with matters across the full breadth of the design field, ranging from graphical user interfaces to pet-care products, medical devices to quad bikes, and suitcases to window-stays.

For registered designs, the effectiveness of the registration is critically dependent on the design depictions in the application. Our Designs team includes an experienced draughtsman who works alongside our attorneys to maximise the effectiveness of the depictions prior to filing. This combination of legal expertise and practical drafting skills yields precisely tailored design registrations which take into account the latest case law developments in this evolving legal field.

Our dedicated and enthusiastic Designs team will help you find the optimal approach for maximising the commercial potential of your design assets around the world.

Senior Associates