We advise well-known media companies on all aspects of their branding, from clearance and protection through to commercialisation and enforcement. We are attuned to their commercial needs, whether that is increasing value through brand extensions (new product or merchandising lines) or negotiating settlements.
Our clients include a well-known television host and the world’s largest entertainment company. Many have global portfolios and value our strong appreciation of the cultural differences in approaches, and the expression of risk, in different jurisdictions. We are sensitive to the public relations issues which can arise in this sector.
We recognise that our clients in the creative industries need IP advice that is based on a detailed and nuanced understanding of their brands and commercial drivers.
Our broad experience across the full spectrum of IP rights, including trade marks, copyright and designs, allows us to develop comprehensive protection and enforcement strategies.
Brands in the creative industries can benefit from non-traditional approaches to IP. Our thinking on protection and enforcement of IP goes beyond the merely routine. Instead, informed by our extensive experience of enforcement, we seek to identify and protect all viable forms of IP from the conventional to the non-traditional. If and when the need for enforcement arises we are skilled in deploying sophisticated arguments to maximise the effectiveness of that IP, whether in court or in settlement negotiations. When it comes to commercialising our clients’ IP, we work closely with our Transactions group on deals relating to development, manufacture, distribution and licensing.