The automotive and transport industries are undergoing dramatic change powered by technological innovations, and in particular artificial intelligence in connected and autonomous vehicles. It is crucial for businesses in this sector periodically to review their trade mark portfolios to ensure that their key brands cover all relevant goods and services as the industry evolves.
We advise a number of well-known automotive and transport companies in all aspects of their trade mark portfolios, from clearance and protection through to commercialisation and enforcement.
We recognise that our clients need IP advice that is based on a detailed and nuanced understanding of their brands and commercial drivers.
Our broad experience across the full spectrum of IP rights, including trade marks, copyright and designs, allows us to develop comprehensive protection and enforcement strategies.
Our thinking on protection and enforcement of IP goes beyond the merely routine. Instead, informed by our extensive experience of enforcement, we seek to identify and protect all viable forms of IP from the conventional to the non-traditional. If and when the need for enforcement arises we are skilled in deploying sophisticated arguments to maximise the effectiveness of that IP, whether in court or in settlement negotiations. When it comes to commercialising our clients’ IP, we work closely with our Transactions group on deals relating to development, manufacture, distribution and licensing.