Experienced across the full spectrum of IP rights, including trade marks, copyright and designs
We recognise that our clients in the creative industries need IP advice that is based on a detailed and nuanced understanding of their brands and commercial drivers. We enjoy working with content creators and providers, publishing houses and alongside luxury brands and consumer goods brands. Our broad experience across the full spectrum of IP rights, including trade marks, copyright and designs, allows us to develop comprehensive protection and enforcement strategies for our clients.
Brands in the creative industries can benefit from non-traditional approaches to IP. Our thinking on protection and enforcement of IP goes beyond the merely routine. Instead, informed by our extensive experience of enforcement, we seek to identify and protect all viable forms of IP from the conventional to the non-traditional. If and when the need for enforcement arises we are skilled in deploying sophisticated arguments to maximise the effectiveness of that IP, whether in court or in settlement negotiations.
We are also familiar with brand extensions into new product or merchandising lines, something that our clients in the creative sectors so often do. It is critical to anticipate such opportunities to prevent third parties from encroaching into those areas and hindering our clients. When it comes to commercialising our clients’ IP, we work closely with our Transactions group on deals relating to development, manufacture, distribution and licensing.