Trade Marks

We use our experience in enforcing trade marks in court to add value to the vital early stages of protecting a brand

Trade Marks

Our holistic brand clearance, protection, commercialisation and enforcement strategies will help your brand maintain real competitive advantage

Our practice encompasses the entire trade mark life cycle and we use our experience in enforcing our clients’ trade marks in court to add value to our advice in the vital early stages of adopting and protecting a brand. Whilst our team is well accustomed to providing in-depth and nuanced advice, particularly in the clearance phase, our attorneys and dedicated trade mark formalities team are highly skilled in the execution of the registration strategies that we have identified to protect your brand.

Our clients operate across a wide spectrum of sectors encompassing anything from luxury brands and consumer goods to electronics and pharmaceuticals. Many of their trade mark portfolios are international in scope, and we have a strong appreciation of the cultural differences in approaches, and the expression of risk, in different jurisdictions. Drawing on our considerable international experience, we bridge those gaps when working with our clients on multi-jurisdictional projects.  This expertise is invaluable when conducting and analysing clearance searches for new brands.

We will guide you through a trade mark dispute, whether that be an opposition, cancellation or litigation action, and we are adept at judging when settlement is the best option.  Equally, we are unafraid to enforce your rights in court where appropriate.  Our team of trade mark attorneys and solicitors has taken many cases through the UK and European courts and is well-versed in opposition and cancellation actions before intellectual property offices. Our team focuses on building long-term relationships to better understand and even pre-empt your needs, helping create bespoke solutions and gain competitive advantage.

Senior Associate
Specialist Support Team

Allergan Brand Portfolio

We advise global pharmaceutical company Allergan, Inc. on its European portfolio, which encompasses a diverse range of therapeutic areas such as eye care, obesity intervention, neuroscience and aesthetic medicine.

Foremost amongst Allergan’s portfolio is the famous and hugely valuable BOTOX® mark for which we have a formidable track record of enforcement, including before the Court of Justice of the European Union. We also clear, register and police many other well-known marks in the portfolio, such as the Allergan name itself, JUVEDERM® facial filler and OPTIVE® lubricant eye drops.